Privacy should be clear, practical and proportionate.
This Privacy Policy explains how Northbound AI collects, uses, stores and shares information when you use this website, submit an assessment or contact us.
Information we collect
We may collect information you provide directly, including your name, role, company, business website, email address, phone number and information submitted through the AI Opportunity Assessment or other contact forms. We may also collect basic technical and usage data such as browser type, device information, pages viewed, referral source, campaign parameters and approximate location derived from network information.
How we use information
We use information to respond to inquiries, evaluate potential AI opportunities, provide requested services, improve our website and offerings, measure marketing effectiveness, maintain security, prevent abuse and meet legal or operational requirements.
Assessment information
Information submitted through the AI Opportunity Assessment is used to understand your organization and determine whether a Northbound service, audit, implementation project or conversation may be appropriate. We do not send assessment free-text answers, names, email addresses or phone numbers to analytics platforms.
Analytics, cookies and campaign attribution
The website may use analytics and similar technologies to understand traffic and marketing performance. These tools may process non-sensitive interaction data, referral information and campaign identifiers such as UTM parameters. Where required, consent mechanisms may be used before optional analytics or marketing technologies are activated.
Service providers
We may use trusted service providers for website hosting, analytics, communications, scheduling, customer relationship management, cloud infrastructure and other business operations. Providers may process information only as necessary to support those services and subject to their own contractual and privacy obligations.
Retention and security
We retain information only for as long as reasonably necessary for the purposes described in this policy, business recordkeeping, security or legal obligations. We use administrative, technical and organizational safeguards appropriate to the nature of the information, although no internet-based system can be guaranteed completely secure.
Your choices and rights
Depending on where you live, you may have rights to request access to, correction of or deletion of certain personal information, or to withdraw consent where processing is based on consent. You may also use browser controls to limit cookies and similar technologies.
Contact and updates
For privacy questions or requests, contact Northbound AI through the website. We may update this policy as our services, technology or legal requirements evolve. The effective date shown on this page will be updated when material changes are made.
Questions? Start with a conversation.
For website, privacy or accessibility questions, use the Northbound AI Opportunity Assessment or contact path to reach the team.
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